https://www.rebeckasexton.com/blog daily 0.75 2026-07-09 https://images.squarespace-cdn.com/content/v1/59627337d482e9491cba24f9/1508361416387-TAT8CUFETSASMTHN5XL9/AdobeStock_59600319.jpeg blog https://images.squarespace-cdn.com/content/v1/59627337d482e9491cba24f9/1508363220468-1H0PVH4HPOP1O7LADIA9/AdobeStock_122070514.jpeg blog https://www.rebeckasexton.com/blog/2026/7/9/what-pilsen-teenagers-taught-me-about-wellness-and-what-the-technology-wont-see-1 monthly 0.5 2026-07-17 https://www.rebeckasexton.com/blog/2026/7/9/-is-food-the-most-underutilized-prescription-in-healthcare monthly 0.5 2026-07-17 https://www.rebeckasexton.com/blog/mentoring monthly 0.5 2026-07-17 https://images.squarespace-cdn.com/content/v1/59627337d482e9491cba24f9/1536093600652-UE61JDBT5CEK1CWWJ5OM/AdobeStock_96722757.jpeg blog - Why Mentoring Makes You A Leader https://www.rebeckasexton.com/blog/2017/10/18/top-ten-list-for-building-innovation-capacity-in-healthcare-organizations monthly 0.5 2026-07-17 https://images.squarespace-cdn.com/content/v1/59627337d482e9491cba24f9/1536093928552-9JQ27LU90NLY394EFVKM/AdobeStock_127759830.jpeg blog - Top ten list for building innovation capacity in healthcare organizations https://www.rebeckasexton.com/blog/category/innovation monthly 0.5 https://www.rebeckasexton.com/blog/category/human+centered+design monthly 0.5 https://www.rebeckasexton.com/blog/category/leadership monthly 0.5 https://www.rebeckasexton.com/blog/category/design+research monthly 0.5 https://www.rebeckasexton.com/blog/category/mentoring monthly 0.5 https://www.rebeckasexton.com/blog/category/Food+As+Medicine monthly 0.5 https://www.rebeckasexton.com/blog/category/service+design monthly 0.5 https://www.rebeckasexton.com/blog/category/change+management monthly 0.5 https://www.rebeckasexton.com/blog/tag/innovation monthly 0.5 https://www.rebeckasexton.com/blog/tag/photovoice monthly 0.5 https://www.rebeckasexton.com/blog/tag/pilsen monthly 0.5 https://www.rebeckasexton.com/blog/tag/food+as+medicine monthly 0.5 https://www.rebeckasexton.com/blog/tag/health+equity monthly 0.5 https://www.rebeckasexton.com/blog/tag/design+research monthly 0.5 https://www.rebeckasexton.com/blog/tag/foodismedicine monthly 0.5 https://www.rebeckasexton.com/blog/tag/diabetes monthly 0.5 https://www.rebeckasexton.com/blog/tag/change+management monthly 0.5 https://www.rebeckasexton.com/blog/tag/project+managment monthly 0.5 https://www.rebeckasexton.com/clients daily 0.75 2026-07-17 https://images.squarespace-cdn.com/content/v1/59627337d482e9491cba24f9/1507162663075-RCWOHYQ4UEATJW8CHMNM/optum_2x.png Clients https://images.squarespace-cdn.com/content/v1/59627337d482e9491cba24f9/1507163042726-D3C5Z2IN0XLQC9EAJS0P/2017-uhc.png Clients https://images.squarespace-cdn.com/content/v1/59627337d482e9491cba24f9/1507162385940-0GDWLAA8MAGWMN2ONU0E/Carilion-logo.png Clients https://images.squarespace-cdn.com/content/v1/59627337d482e9491cba24f9/1507162385664-S8A1XTNGKL16J0UM7A37/SCJlogoSL.jpg Clients https://images.squarespace-cdn.com/content/v1/59627337d482e9491cba24f9/1507162385533-IWOKGB204ME9BA1BJUG2/318908LOGO.jpeg Clients https://images.squarespace-cdn.com/content/v1/59627337d482e9491cba24f9/1507162386052-TINMBUD1CSGR79H0MP5Y/columbus-dispatch-logo-175.jpg Clients https://images.squarespace-cdn.com/content/v1/59627337d482e9491cba24f9/1507162354195-4PG78Y0OF456DZZ9ZJJU/Depaul.jpg Clients https://images.squarespace-cdn.com/content/v1/59627337d482e9491cba24f9/1507163294521-4ZK16LPC3XDPE5LIA87P/MacArth_primary_logo_stacked.jpg Clients https://images.squarespace-cdn.com/content/v1/59627337d482e9491cba24f9/1507162355098-J5OD6M4UZIK04HW6S3ZQ/pepsi.jpg Clients https://images.squarespace-cdn.com/content/v1/59627337d482e9491cba24f9/1507162354438-LXQDKLFMK0ZM9X16CXLW/Gap.gif Clients https://images.squarespace-cdn.com/content/v1/59627337d482e9491cba24f9/1507162354786-P5GFH868LW1K2P3DM5SY/saic_logo_blue.png Clients https://images.squarespace-cdn.com/content/v1/59627337d482e9491cba24f9/1507162385863-N4H5RE6P5IEDH8TLAOMA/480px-The_Home_Depot.png Clients https://images.squarespace-cdn.com/content/v1/59627337d482e9491cba24f9/1507162705381-LV3XQ3G665NAAK2CAVQJ/Lowes_logo_pms_280.jpg Clients https://images.squarespace-cdn.com/content/v1/59627337d482e9491cba24f9/1507162385555-BZNLDQ6NLVK5MJR3VFU5/logo_2.png Clients https://www.rebeckasexton.com/expertise daily 0.75 2026-07-17 https://images.squarespace-cdn.com/content/v1/59627337d482e9491cba24f9/1509382859141-A33DVLPQHPHQON49RGVD/skill+set+diagram.jpg what I do https://images.squarespace-cdn.com/content/v1/59627337d482e9491cba24f9/1509384553901-VQTDVUS47FYPJC3G7RJK/copd_service_blueprintdraft_web.jpg what I do Service blueprinting and journey mapping to identify the variety of ways that a customer can experience a service and working with organization to map where key strengths are that can be leveraged and designed to enhance the customer journey and experience. https://images.squarespace-cdn.com/content/v1/59627337d482e9491cba24f9/1509384241875-HDB0TR59EFUBYIH98U3Q/FutureExperienceColorBlocks_Taryn.jpg what I do Identification of experience women want during and after delivery in OB unit. https://images.squarespace-cdn.com/content/v1/59627337d482e9491cba24f9/1542232116265-C8MJ5Y2DVG34O0P1ZUXC/BR8144_Back_Other_CardChampCall2_RS.JPG what I do https://images.squarespace-cdn.com/content/v1/59627337d482e9491cba24f9/1542232183630-36TQMKWNGSHW3XNYPMNX/IMG_9564.JPG what I do Optum https://images.squarespace-cdn.com/content/v1/59627337d482e9491cba24f9/1509382859141-A33DVLPQHPHQON49RGVD/skill+set+diagram.jpg what I do https://images.squarespace-cdn.com/content/v1/59627337d482e9491cba24f9/1509384553901-VQTDVUS47FYPJC3G7RJK/copd_service_blueprintdraft_web.jpg what I do Service blueprinting and journey mapping to map how a customer actually experiences a service — and where an organization's strengths can be leveraged to close the gaps. Mapping emotional state alongside every touchpoint — from isolation and fear at diagnosis to confidence and community by year 13 — to identify where education and support were failing patients. https://images.squarespace-cdn.com/content/v1/59627337d482e9491cba24f9/1509384241875-HDB0TR59EFUBYIH98U3Q/FutureExperienceColorBlocks_Taryn.jpg what I do Framework for the experience women want during and after delivery in OB unit based on user interviews https://images.squarespace-cdn.com/content/v1/59627337d482e9491cba24f9/48c86dd0-e24a-41c3-91ba-a98c19cabd6a/IMG_5756.png what I do Design Thinking Workshop — NICU Teamwork Initiative, Carilion Clinic Introducing nursing staff to design thinking methods as part of a project to improve patient experience scores through stronger care team collaboration in the NICU. https://images.squarespace-cdn.com/content/v1/59627337d482e9491cba24f9/01347b4b-7dc5-4590-b774-d6974b948f13/USPS+Optum+use+case+cover.jpg what I do USPS + Optum — Physician Credentialing Fraud Prevention Conducted stakeholder interviews and developed 23 use cases addressing fraud, waste, and abuse across the USPS partnership — this set focused specifically on physician credentialing. https://images.squarespace-cdn.com/content/v1/59627337d482e9491cba24f9/1542232116265-C8MJ5Y2DVG34O0P1ZUXC/BR8144_Back_Other_CardChampCall2_RS.JPG what I do Design Research — In-Store Engagement for Retail Loyalty Programs Field research observing store associates and shoppers to identify friction points in credit card sign-up conversations https://images.squarespace-cdn.com/content/v1/59627337d482e9491cba24f9/1542232183630-36TQMKWNGSHW3XNYPMNX/IMG_9564.JPG what I do Design Thinking Workshop — Optum Rx Co-Creation Conference Facilitating a "How Might We" ideation session as part of a large-scale Optum Rx co-creation conference (300+ participants), generating concepts to improve care for people affected by opioid addiction. https://www.rebeckasexton.com/testimonials daily 0.75 2018-02-28 https://images.squarespace-cdn.com/content/v1/59627337d482e9491cba24f9/1519668457769-EMG1MDDD1UULWL0LF77V/AdobeStock_113798388.jpeg testimonials https://images.squarespace-cdn.com/content/v1/59627337d482e9491cba24f9/1519668457769-EMG1MDDD1UULWL0LF77V/AdobeStock_113798388.jpeg testimonials https://www.rebeckasexton.com/get-in-touch daily 0.75 2026-07-17 https://images.squarespace-cdn.com/content/v1/59627337d482e9491cba24f9/f4d67b83-6315-4104-9039-ac0d786054d3/dfa48664ae7e7a80.jpeg about - Visionary and Pragmatic Architect of Services, Experiences, Programs and Products https://images.squarespace-cdn.com/content/v1/59627337d482e9491cba24f9/f4d67b83-6315-4104-9039-ac0d786054d3/dfa48664ae7e7a80.jpeg about - Visionary and Pragmatic Architect of Services, Experiences, Programs and Products https://www.rebeckasexton.com/appearances daily 0.75 2026-07-17 https://images.squarespace-cdn.com/content/v1/59627337d482e9491cba24f9/812773c3-989b-486d-8700-3da6dbe6cd43/Rebecka+Sexton.png events & appearances - Dignified Futures ‘26 March 16-18, Institute of Design, Chicago, IL. https://images.squarespace-cdn.com/content/v1/59627337d482e9491cba24f9/b05ea267-3626-427f-8cae-3316208ca185/IMG_8808.jpeg events & appearances - Chicago’s Visionaries “I’m interested in using design and strategic foresight to imagine plausible futures to help people create solutions for real pain point and potential issues in our society” https://images.squarespace-cdn.com/content/v1/59627337d482e9491cba24f9/812773c3-989b-486d-8700-3da6dbe6cd43/Rebecka+Sexton.png events & appearances - Dignified Futures ‘26 March 16-18, Institute of Design, Chicago, IL. https://images.squarespace-cdn.com/content/v1/59627337d482e9491cba24f9/b05ea267-3626-427f-8cae-3316208ca185/IMG_8808.jpeg events & appearances - Chicago’s Visionaries “I’m interested in using design and strategic foresight to imagine plausible futures to help people create solutions for real pain point and potential issues in our society” https://www.rebeckasexton.com/strategic-foresight daily 0.75 2026-07-09 https://images.squarespace-cdn.com/content/v1/59627337d482e9491cba24f9/269c80b2-c9fb-48d3-8fc3-f3f0f5e39421/image004.png Strategic Foresight - Workshop Artifact A backcasting teaching artifact from workshop I organized and facilitated working backward from a 10-year future to identify what needs to be true today. https://images.squarespace-cdn.com/content/v1/59627337d482e9491cba24f9/390e76d0-43d2-471e-add8-b05ee3e8d4bf/Team+3_Spec+FictionFINAL_Page_2.jpg Strategic Foresight - Make it stand out Vignette illustration of the future of farming 2030 https://images.squarespace-cdn.com/content/v1/59627337d482e9491cba24f9/269c80b2-c9fb-48d3-8fc3-f3f0f5e39421/image004.png Strategic Foresight - Workshop Artifact A backcasting teaching artifact from workshop I organized and facilitated working backward from a 10-year future to identify what needs to be true today. https://images.squarespace-cdn.com/content/v1/59627337d482e9491cba24f9/390e76d0-43d2-471e-add8-b05ee3e8d4bf/Team+3_Spec+FictionFINAL_Page_2.jpg Strategic Foresight - Make it stand out Vignette illustration of the future of farming 2030 https://www.rebeckasexton.com/carilion-ob-service-design daily 0.75 2026-07-17 https://images.squarespace-cdn.com/content/v1/59627337d482e9491cba24f9/9c1bc14f-aea2-4fbb-b2b2-8bd79ea739f1/IMG_0745.png Redesigning the Labor & Delivery Experience - Make it stand out Research synthesis mapping patient insights, themes, and opportunity spaces across the OB unit https://images.squarespace-cdn.com/content/v1/59627337d482e9491cba24f9/9c1bc14f-aea2-4fbb-b2b2-8bd79ea739f1/IMG_0745.png Redesigning the Labor & Delivery Experience - Make it stand out Research synthesis mapping patient insights, themes, and opportunity spaces across the OB unit https://images.squarespace-cdn.com/content/v1/59627337d482e9491cba24f9/1783692160440-AS6HD5E4PELUBVPA72F1/IMG_0683.jpeg Redesigning the Labor & Delivery Experience https://images.squarespace-cdn.com/content/v1/59627337d482e9491cba24f9/1783692901056-3TEE3FGU664DCS0XE3K9/Slide45.jpg Redesigning the Labor & Delivery Experience https://images.squarespace-cdn.com/content/v1/59627337d482e9491cba24f9/1783691994671-UTV0B4D4NZXI4QPLDTXQ/IMG_0602.jpeg Redesigning the Labor & Delivery Experience https://images.squarespace-cdn.com/content/v1/59627337d482e9491cba24f9/1783692343572-W3JOKAC0KB1MP25VH86R/Slide24.jpg Redesigning the Labor & Delivery Experience https://images.squarespace-cdn.com/content/v1/59627337d482e9491cba24f9/1783692047413-QKJ5H6BJUU40UZFJZ3K2/IMG_0595.jpeg Redesigning the Labor & Delivery Experience https://images.squarespace-cdn.com/content/v1/59627337d482e9491cba24f9/1783692472672-19FI1LLIHCAATQK0SNYI/OB+Opportunities.jpg Redesigning the Labor & Delivery Experience https://images.squarespace-cdn.com/content/v1/59627337d482e9491cba24f9/1783692957645-LZ2C73IJ9P4XZ9CYRT1C/IMG9548161.jpg Redesigning the Labor & Delivery Experience https://images.squarespace-cdn.com/content/v1/59627337d482e9491cba24f9/1783693007218-R7N5HT80JXELKACAX7BQ/Screen+Shot+2019-06-02+at+10.53.21+AM.png Redesigning the Labor & Delivery Experience https://www.rebeckasexton.com/latest daily 1.0 2026-07-17 https://images.squarespace-cdn.com/content/v1/59627337d482e9491cba24f9/1784291585871-R4RK6NNJNV7FMDJFL5T4/black%2Btext.png home here to change things https://images.squarespace-cdn.com/content/v1/59627337d482e9491cba24f9/1622930844130-P5ZZ911UH4PKJNXU2Z1S/image-asset.png home https://images.squarespace-cdn.com/content/v1/59627337d482e9491cba24f9/1768495514796-SZ2L4G95X5U167D7KQ6K/image-asset.png home https://images.squarespace-cdn.com/content/v1/59627337d482e9491cba24f9/1784291623773-5YCQ0T1448SWOFRXRQRV/image-asset.jpg home https://images.squarespace-cdn.com/content/v1/59627337d482e9491cba24f9/1506991315405-RB1MDI9RGNB1YFC3AP0Z/white+human+centered2.png home https://images.squarespace-cdn.com/content/v1/59627337d482e9491cba24f9/1507167905432-PC0YPODC68MAWXCHK9K7/AdobeStock_86008953.jpeg home - Service Design - Improving Medication Communication (Copy) Service Design - Improving Medication Communication https://images.squarespace-cdn.com/content/v1/59627337d482e9491cba24f9/1784291655681-WSJ9J58X487NL6N051RP/image-asset.jpg home https://images.squarespace-cdn.com/content/v1/59627337d482e9491cba24f9/1622948358709-8NRD4P13QS422TXL3DFJ/image-asset.png home - User Research for Taste Preferences (Copy) User Research for Taste Preferences https://images.squarespace-cdn.com/content/v1/59627337d482e9491cba24f9/1784292060949-JBIVOT68RJH8DYOKZ5M2/IMG_6449.png home - Prototyping - Medication Side Effects Hotline (Copy) Prototyping - Medication Side Effects Hotline https://images.squarespace-cdn.com/content/v1/59627337d482e9491cba24f9/1507166019480-8GREGB73FLJLJK3VP0ZU/AdobeStock_52162235.jpeg home https://images.squarespace-cdn.com/content/v1/59627337d482e9491cba24f9/1506882696319-EW4OWQAQFCV7NDFKJHH3/Carilion_ION_exterior.jpg home - Design Research - Orthopaedic clinic patient experience (Copy) Design Research - Orthopaedic clinic patient experience https://images.squarespace-cdn.com/content/v1/59627337d482e9491cba24f9/1784291745046-52E3USON6XWSCXZNRLSV/image-asset.png home https://images.squarespace-cdn.com/content/v1/59627337d482e9491cba24f9/1784292091976-EUIHDZPCVK7P7YK98LDI/man%252Busing%252Baccutinter.jpg home - Usabilty testing - Paint dispensing equipment (Copy) Usabilty testing - Paint dispensing equipment https://images.squarespace-cdn.com/content/v1/59627337d482e9491cba24f9/1622948669240-PUHWCOF47D3U3ZDM69R9/image-asset.png home https://images.squarespace-cdn.com/content/v1/59627337d482e9491cba24f9/1784291822121-03F4UYGL2QDXTXQXDZPF/image-asset.png home https://images.squarespace-cdn.com/content/v1/59627337d482e9491cba24f9/1784292434373-IA7CW343SRO4SP6NVGEB/Team%2B3_Spec%2BFictionFINAL_Page_3.jpg home https://images.squarespace-cdn.com/content/v1/59627337d482e9491cba24f9/1784291842998-5VRE5OLHIIUNY09CZFMO/image001-1.png home - Value Proposition Testing, Quantified Self (Copy) Value Proposition Testing, Quantified Self https://images.squarespace-cdn.com/content/v1/59627337d482e9491cba24f9/1784291875396-WCHRIGBNKHE9RPPZ8QWC/image-asset.png home https://images.squarespace-cdn.com/content/v1/59627337d482e9491cba24f9/1784291903445-WPIEPAKOGLJL3RBRJOYA/AdobeStock_61793778.jpg home - Opportunity Identification- Medical Fraud Prevention (Copy) Opportunity Identification- Medical Fraud Prevention https://images.squarespace-cdn.com/content/v1/59627337d482e9491cba24f9/1784291943310-OKKLO6YTW11I2ZF7HPYV/AdobeStock_6466102.jpg home - Design Research - Understanding Diabetes in the Hispanic Community (Copy) Design Research - Understanding Diabetes in the Hispanic Community https://images.squarespace-cdn.com/content/v1/59627337d482e9491cba24f9/1784291961108-MQET7Y6YE4I9PUCGS8FK/blue%2Bethnography.png home https://images.squarespace-cdn.com/content/v1/59627337d482e9491cba24f9/1784291983418-YBDB93S5VTVWP73ZNBDI/IMG_5450.png home - Ethnographic Research - Education and Engagement Strategies (Copy) Ethnographic Research - Education and Engagement Strategies https://images.squarespace-cdn.com/content/v1/59627337d482e9491cba24f9/1784292695244-UYYRV45A4YN0YK3ZV3O2/Bed%2Bstation%2B2.png home - Design Research - Improving Teamwork in the NICU (Copy) Design Research - Improving Teamwork in the NICU https://images.squarespace-cdn.com/content/v1/59627337d482e9491cba24f9/1783616452540-PDK2FZ4HH5WK2KQSX3CS/IMG_0718.jpeg home https://images.squarespace-cdn.com/content/v1/59627337d482e9491cba24f9/1658072565919-3SXW99B13QYLTD5ZRWOL/image-asset.jpeg home - Consumer Goods Testing, Focus Groups (Copy) Consumer Goods Testing, Focus Groups https://images.squarespace-cdn.com/content/v1/59627337d482e9491cba24f9/1784292756775-N8DJXG5EHHNRRWBNPT7F/nicu_handoff_writing_web.jpg home https://images.squarespace-cdn.com/content/v1/59627337d482e9491cba24f9/1506888647520-GMKRQPMQ8HN133I12YSC/Service+bleuprinting+lavender.png home https://images.squarespace-cdn.com/content/v1/59627337d482e9491cba24f9/1507046265405-NWCV4N7L8HIQMHWR81Y0/IMG_0929.JPG home - Journey Mapping (Copy) Journey Mapping https://images.squarespace-cdn.com/content/v1/59627337d482e9491cba24f9/1541452295453-MO2HYX1IJBI34E94TNH7/copd_blueprint_on+all_web.jpg home https://images.squarespace-cdn.com/content/v1/59627337d482e9491cba24f9/1622948713946-4MKV96KG67SM6OU0LD67/image-asset.png home https://images.squarespace-cdn.com/content/v1/59627337d482e9491cba24f9/1506992584000-VUPQBM17AVIG5IOKZTG5/AdobeStock_62185466.jpeg home - Service Design - Celebratory Cupcakes for New Moms Post Delivery (Copy) Service Design - 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